Interesting and brief post on the ROI of Enterprise Social Media in Fast Company. I think these are generally true, but I still think they are hard to measure and then to establish that improvements are caused by social media use in the workplace. I am a big fan of these tools and ideas, but establishing direct links on cause is difficult.
By the way, there is a great post defining Enterprise 2.0 which I found via twitter (can’t remember where) that I just wanted to pass along. I’m going to pass this post along to colleagues here at work. It does a good job at talking about some of the new tools and why they are different. I especially like the closing comment about the tools meaning nothing unless collaborators embrace them.
I’ll be at Dreamforce for a couple of days next week. Look me up if you are there.